Stop advertising. Stop blowing your budget just to boost your head of comms’ ego and get 3 likes on LinkedIn. No one cares about your subway posters or your TV commercial. No one cares about your Cannes Lions. People’s attention span is 3 seconds. The average French TV viewer is 60 years old. What kind of buzz are you even talking about?
Stop trying to be a love brand. The more the world gets homogenized, the more people crave polarization. The more messages there are, the more only the bold ones break through. The brand everyone likes? That’s over. This is the era of taking a stand. You build community by being divisive. Better to be criticized than ignored. Organize the clash.
Stop trying to control everything. Stop monologuing. Top-down is dead. Set the rules, then pass the mic. Accept to be quoted, twisted, memed. Branding is a conversation. Stop fearing comments, memes, or backlash. Stop micromanaging your brand.
Stop thinking of the internet like it’s 2001. Digital is boring. Virtual is now the norm. Everyone lives online. If you want to stand out, re-anchor in real life: real people, real moments, real encounters. Leave the fake stuff to the bots. Reality is the new scarcity.
Janine is the first post-advertising agency.
Born to help your brand take shape in a shapeless era.
To talk, click here.
To explore what we do, head this way.
The Janine magic formula: A blend of branding, influence, live experience, and press relations.
BRANDING
Even if everything is changing — especially because everything is changing — building a strong brand is more vital than ever. To cut through the noise. To stand out from the crowd of low-cost Amazon clones. That’s the only reason we still do image campaigns: to build clarity and brand preference.
INFLUENCE
Influence isn’t a nice-to-have anymore. It’s the core of your relationship with your audience. Open your eyes: the brands that blow up are the ones betting it all on creators. Prime. Shein. Stanley. No brand has emerged through advertising alone in the past 10 years. Our approach to influence is massive: every campaign activates around 50 creators — from micro to macro to mega. Because the best engagement rates don’t always come from where you'd expect.
EVENT
For a generation hooked on screens and digital feeds, IRL has become a luxury. The real world is now the exception. That’s why every one of our campaigns takes physical shape — whether through influencer events, press gatherings, or public experiences. To create contact, leave a mark — and generate content.
PRESS
At Janine, earned media always comes before paid. PR isn’t an afterthought — it’s baked into our creative process from the start. Every message we craft is designed to echo in the press. We contextualize each campaign and sharpen every idea to maximize its pick-up by journalists. We can work with your PR agency — or take care of it ourselves.
To see how we work, right this way.
Janine picks her projects. She’d rather work with a few clients and serve them brilliantly than scatter across dozens of contracts. Janine especially loves working with impact-driven organizations.
Janine believes in creative partnerships. She thrives on collective campaigns — between brands, NGOs, public institutions. We create shared moments, multi-voice campaigns that go beyond classic advertising formats.
Janine has no office. No employees. She works with freelancers — the best in their fields — and AI. Not exactly reassuring? Sorry not sorry.
Janine doesn’t do pitch competitions. Working for free half the time? That’s over. If you want to work with us, great. If not, call VT Scan, they’ll organize a pitch — just not with us.
Looking for some refs? Here you go.
Bring Your Mug Day, 70 coffee shops offering free lattes to encourage the reduction of single-use packaging.
Valentine’s Day campaign for Lexon, — press coverage and influencer activation.
The first Paris showcase of TikTok star Andrick Airways — for Lorina lemonade.
The Bulk & Reuse Month campaign — backed by 70 influencers.
PR for the book Jour Off, featured in Les Echos, Le Point, BFM TV, Le Figaro, Forbes, Society, Le Télégramme, Capital, LCI...